Software and E-Commerce Solutions for Diamonds and Jewelry

Setting up a website on the internet is like setting up a storefront in a new city. People are not going to visit your website unless they know about it. And just like you advertise and hand out visiting cards to market your new brick-and-mortar store, you must also market your website.

Diamond Technology Solutions specializes in Technology Consulting, E-Commerce and Software Development for Diamonds and Jewelry. There is a large opportunity for businesses in this industry to harness the buying power of the growing market of internet users. Our knowledge of the jewelry industry and research of online opportunities in this space have allowed us to understand the intricacies of marketing jewelry online. We have created customized Online Marketing solutions for jewelry companies that target the right customer, the right keywords and the right mediums to get the customer right to the.

Advantages of Online Marketing

• The internet is not bound by geographical or political boundaries. You can reach millions of internet users all over the world.
• This is a marketing professional that works 24x7x365.
• Internet marketing allows you to reach your target audience much more efficiently than a print or outdoor advertising method. This is because you can choose what keywords you want to target and where you want to place your ad.
• Online marketing costs less compared to any other kind of advertising medium.
• Advertising over the internet is far more attractive than the regular way. You can update product, include live product reviews, and also maintain a mailing list and keep in touch with the existing customers.

Search Engine Optimization

Search Engine Optimization (SEO) is the most cost-effective way to increase your website’s sales. It is the process of optimizing your website to make it easy for search engines such as Google, Bing, AOL, Yahoo, MSN, Ask to find and understand your website so it appears higher up on search results.

For the diamonds and jewelry industry, there is a good bit of research that goes into identifying social and geographic target market, keyword selection and an overall strategy for content-generation that is based on the product and the brand that your business carries.

Most Search Engines, especially Google, consider a site with other high quality content and relevant sites linked to it to be more credible. To maximize your website search credibility we initiate a strategic link building program, building links back to your site from high impact diamond and jewelry partner sites from all over the world.

We will also drive a substantial volume of pre-qualified traffic to your site and increase your rankings on organic search engines by submitting your website to directories such as Yahoo, Open Directory Project, and other directories related to your industry.

SEO Setup Plan

Competitor Review & Keyword Analysis

• We begin the search engine optimization campaign by analyzing the current status of your website and how it compares with your top competitors based on the kind of jewelry you wish to put up on your website. This helps us determine the competitiveness, with regards to search engine optimization. We will come up with a list of keywords we would like to target based on the products you are selling. This is a sample list of keywords that we may go for:”diamonds, diamond, loose diamonds, engagement rings, proposal, wedding rings, jewelry, fine jewelry, diamond rings, 18k gold, platinum, sterling, silver, pearls, sapphire, emerald, ruby, earrings, necklaces, bracelets, rings, diamond education, guidance, diamonds and fine jewelry, ideal cut, GIA, AGS, cut, clarity, color, carat, settings, engaged”

On-Page Site Optimization

• We modify various on-page factors: Meta titles, Meta Description, Meta Keywords, Images’ Alt tags and visible text to achieve optimum keyword density. The challenge here is to optimize the visible content of the page, and yet keep the flow of text visitor-friendly. “Keyword stuffing” and “spamming” are absolute no-no’s. While spamming may achieve short term results with search engines, it adversely affects rankings in the long term. Furthermore, spamming the site’s text with keywords makes it less readable to the visitor.

Site Map Creation

• We create a sitemap, often editing an existing page template from your site or creating a new, spider-friendly template to use for the site map. The optimized site map serves an important purpose, by aiding search engine spiders to find all of your pages and by creating overall page interconnectivity.

With Sitemaps you get:

• Better crawl coverage to help people find more of your web pages.
• Fresher search results.
• A smarter crawl because you can provide specific information about all your web pages, such as when a page was last modified or how frequently a page changes.

Directory Submissions

• While the major search engines now rely primarily on links to find new sites, hand submitting websites to directories remains an important aspect of the SEO campaign. Though smaller directories do not send much traffic, they act as good incoming links, which in turn helps with rankings in major search engines. We also submit all the pages of the site using Google Sitemaps.

Linking Campaigns to Increase Link Popularity

• Search engines, consider quality incoming links to be a vote i.e. – All factors being equal, a site with more incoming links will rank higher ( NOTE : its not only the number of links, but also the quality of links ). We build reciprocal and/or one way incoming links to enhance your rankings.

Major Search Engines Targeted

• Google
• Yahoo
• Bing
• MSN

Google will be the KEY search engine.

What do we need from you?

a) Standard Static Pages – Information about your company and your products that we put on your Home Page, About Us, Manufacturing Processes, etc is an ABSOLUTE MUST. You must provide at least 2000 words of information content. We will rewrite (if necessary) and optimize it for the keywords that have been selected.

b) Keyword Pages – Apart from optimizing the current set of pages, we would also require additional keyword specific pages such as Diamond and Jewelry Education and FAQs to target the above set of keywords. We will create these pages for your website, however, we would like some initial starting points for each content page. This content should be minimum of 2000-3000 words.

c) Products uploaded by you must carry a proper description and name that is appropriately using keywords if possible. There will be a separate page generated for each product which will be optimized from our end.

Advantages of Search Engine Optimization

• SEO in the long term is more cost effective – as time passes overall cost reduces. Pay-per-click form of marketing (e.g. Google Adwords) is a recurring cost.
• SEO can lasts for years. Many sites do well several years after they’ve made the investment in the site with a good SEO. PPC on the other hand disappears the second you stop bidding on results.
• SEO puts the Website owner in the driver’s seat – PPC puts the search engine in the driver’s seat.

Social Media Optimization

Social Media Optimization (SMO) is a new way to promote your website, product or service online. It is kind of viral marketing where word of mouth is created through the use social networking, bookmarking, video and photo sharing websites.

Social media optimization is the process of enhancing and positioning a website so that its content can grow recognition through social mediums and internet communities like Facebook, Digg, Del.icio.us, MySpace, Wikipedia, blogs, forums, and other user-generated content sites as well as improve its naturally occurring organic search rankings. It involves playing a more active role in social media communities by distributing content through the social web via viral marketing promotion and interesting content.

Preparing for Social media marketing:

• Start by developing a set of company info-media and links to social media content (images, videos, articles and press releases).
• Create profiles on social media sites.
• Stay active in relevant communities.
• Monitor and engage as appropriate: Offer suggestions, provide feedback and answer specific questions.
• Participate in expert forums like Yahoo! Answers and LinkedIn Questions & Answers.
• Create and syndicate targeted, original content so the opinion makers and influencers can see it.

Your Top Social Media Starter Resources are…..

• Twitter
• Facebook
• YouTube
• Del.icio.us
• StumbleUpon
• LinkedIn
• Digg
• Reddit
• Technorati

Costing Summary for Online Marketing